Vision:

ITU FM 90.4 aims to play its role as a media platform of learning for youth within the fold of infotainment. For this purpose, we have created strategic programming which targets a wide section of Lahori listeners while adhering to ITU FM policy.

Mission:

Our goals are to sustain as a well-recognized educational radio among all other radios, while playing significant role in:

• Education
• Information
• Citizen Awareness
• Healthy Entertainment
• Nationalism and Patriotism